Requirements for including bookmaker in the Top 100 Bookmakers List:


Some bonuses require you to opt in by ticking a box when signing up while others, like the are only available to Bookies Bonuses users - be sure to watch out for these requirements when signing up.


Requirements for including bookmaker in the Bookmakers Ratings List:

These are new online bookmakers launched online in 2024 that have gained a review from our sports betting experts. Already from this list NeptunePlay and Gentleman Jim sit within our top 10 best betting sites overall and have been joined by the very last addition, BETWRIGHT.

There are hundreds of new betting sites licensed each year in the UK, some big, some small, some stay and some last a fraction of time. We review all of them, and add only those the team agree are worthy of inclusion in our reviews and for use by our readers. So whilst you may see a new brand to OLBG above they may have launched in previous months, or even years. Take casimpo above, only getting added by our team in 2024, when in act they launched way back in 2018.

Rules for submitting bookmakers ratings by users:

A lucrative welcome bonus would be yet another morale-boost for any of you who decide to change online bookies, whereas an alternative set of markets and odds can ideally give you a different betting perspective and be a desired shove in the back or a pat on the shoulder.

There is a wide array of new betting websites which are almost starting to emerge daily. A couple of operators such as Bet365 or William Hill have raised the bar pretty high up and with strict demands of the betting business set up by these reputable names, the new arrivals such as Mr Green or Leo Vegas are forced to push their game extremely high in order to become competitive.

Acca Boost on all football bets, up to

New UK betting websites will give you an option to turn a clean sheet in case you got tired of a certain bookie or in case you got caught up in the middle of a losing run. A change of scenery is always of positive impact for a punter and it might also signal the end of your poor patch.

New betting sites are appearing all the time, and we ensure that our regular updates to this site will keep you ahead of the game. These new football betting companies give you the opportunity to take advantage of another welcome bonus if you already have many accounts, but they also bring competitive odds, good in-play betting and much more. These new bookmakers have to do something to attract customers and make them stand out from the crowd, which is good for punters like you.

Here is our list of the 10 best New Betting Sites for February 2025:

If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best bookie for that particular sport.

The Oneida Nation launched the first retail gambling site in Wisconsin at the end of November 2021. It's at the Oneida Casino, near Green Bay Austin Straubel International Airport. Online betting isn't expected any time soon. Wisconsin residents can bet on college athletics, but not on games involving college teams within the state.


Up to Extra With a Profit Boost

For players looking to avoid using betting exchanges, our recommended sportsbook with the best pricing is , although any number of betting sites that have a Best Price Guarantee on horse racing and greyhound racing have players covered completely, meaning that you will not miss out on the best price available.

✨ Bet365 is the golden standard when it comes to high-end bookmakers.

We recommend using , , or if you are a beginner. BetUK has a comprehensive sportsbook and great welcome offer, LiveScore Bet uses modern and responsive software while Sky Bet has excellent support on top of well-priced odds.

Acca Boost on all football bets, up to

Washington opened its first retail bookmaker in September 2021 after approving legal in-person wagering in early 2020. Legal betting is still limited to retail locations/tribal casinos, at which mobile betting is allowed when on site.

To view the latest additions to Bookies Bonuses, view our list of .

South Dakota successfully approved legal betting in November 2020, with the first physical gambling site opening in September 2021. Bettors can now get action at four of the state’s casinos on tribal land, and the wheels are in motion with legislation for potential legal online betting in 2022.

The best sports spread betting sites are:

We want sports bettors to trust us when they are reading our reviews, and to do this, you need to know how they work. We feel it is important to explain how we review our websites and how the scores are created.

Compare Online Bookies Odds to Bet Legally

Welcome to , the UK's leading comparison site for the newest betting sites in the UK. Our aim is to simplify the betting process for you and provide readers with the most reliable and detailed comparison for emerging new online bookmakers.